Indian Institute of Management Udaipur Library

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1.
Qualitative Consumer & Marketing Research

by Kozinets, Robert V.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).

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2.
We are like that only : understanding the logic of consumer indian

by Bijapurkar, Rama.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Penguin Books 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (3).

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3.
Ethnography for Marketers : a guide to consumer immersion

by Mariampolski, H.Y.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).

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4.
Why We Buy : the science of shopping

by Underhill, Paco.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Simon & Schuster 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1). Checked out (1).

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